Saturday, March 03, 2012

Nike’s back against wall amid colored riots at shoestores nationwide... LAWDY LAWDY LAWDY! I needs my $200 gym shoes! Put it on my LINK CARD!

The almighty Swoosh is suddenly in an unlikely — if not uncomfortable — position: playing defense.

Nike, the world’s largest sneaker maker, with revenue topping $20 billion last year, is mostly watching from the sidelines as its name has been linked with Negro consumers rioting outside shopping malls in Florida and Maryland over limited access to the $220 basketball shoe Foamposite One Galaxy.

The release of the $180 Air Jordan XI shoe before Christmas also caused a riot at a mall in Indianapolis, fights in Seattle and a stabbing in Jersey City.

For Nike, industry dominance comes at a price. While the brand has successfully stayed cool — if not cutting-edge — over nearly 40 years in the highly competitive sneaker business, the way it stays on top may need to evolve in a fast-changing world of social media that has greatly democratized knowledge of and access to its newest and coolest shoes.

In the recent past, folks who crave the newest Nike sneakers would likely hear about it from inside channels, says John Horan, publisher of the newsletter Sporting Goods Intelligence. Under that scenario, maybe 100 or 200 insiders would show up at the mall for the new shoe’s release. But with social media as the new information forum that’s widely available to everyone, says Horan, “instead of 100 people lined up, you have 1,000 — or more.”

Nike declined to detail how it’s coming to grips with the situation. “As with the launch of all Nike products, consumer safety and security is of paramount importance,” Nike spokesman KeJuan Wilkins said in a statement.

Here’s what image and brand gurus say Nike should do:

 Supply enough shoes. Don’t ship product until there is ample supply to meet demand, says brand consultant Jonathan Salem Baskin.

 Sell ’em online. An online or in-store lottery for popular new shoes could eliminate the problem, says Horan. (Wilkins says Nike stores often hand out tickets to people standing in line.)

 Plan better. Nike execs often know well ahead of time which shoes will be hot, says Baskin.

 Put the CEO out front. Nike CEO Mark Parker should be visibly apologizing for what happened and promise to fix it, says brand consultant Al Ries.

 Follow the below chart......

13 comments:

Anonymous said...

Niggers cant work, they live off my fuckin taxes, yet all have top of the line shoes and cell phones.

Anonymous said...

Strange I never encounter that when the new Nike golf balls,golf shoes or clubs come out.

Anonymous said...

Shit, we already solved this fucking problem in the 1950's.

Claymore mines, barbed wire, sandbagged machine guns with watercooled barrels that won't overheat, and napalm, lots of napalm.

Why always trying to reinvent the wheel?

I Voted For Obama said...

KeJuan Wilkins voted for Obama, then declined to say how he is coming to grips with the situation.

Anonymous said...

they are fucking gym shoes if u are stupid enough to wait in line for them you should be beaten stabbed or shot

Out of the car Motherfucker!!! said...

""Anonymous said...
Niggers cant work, they live off my fuckin taxes, yet all have top of the line shoes and cell phones.

March 3, 2012 8:19 AM""

Yes and the Democracts keep feeding these niggers all the money they can tax from the working white man!!!!!

FUCK A BUNCH A NIKE!!!!!!!!

Anonymous said...

Segregation is the Answer. Whites, demand Re-Segregation NOW.

Anonymous said...

Every mall that is damaged, every person hurt. Sue the shit outta Nike. Fuck 'em and their overpriced shoes. The jag off Nike owner has never been to the foreign sweatshops that make his products. Has no interest in seeing them. I saw that bastard on a documentary called "The Corporation".

Anonymous said...

So it is Nike's fault that they can't act like human beings?? Of course it ALWAYS has to be blamed on someone else.

Fucking stupid.

Anonymous said...

Nike makes niggers chimp out and act like niggers. The other 99% of a black man's life is civilized and crime/violence free. I am sure...

Foamposite Galaxy shoes are ugly and look like they are made for 10 year olds to match a Halloween costume. Look at the idiotic sparkle of the shoe.

http://www.nicekicks.com/2012/02/galaxy-foamposite-causes-week-long-campout/

Only a dumb shit black would pay over $200 for some kiddieland sneaker. Of course, they are paying with your money thanks to welfare and other freebie handouts.

Niggers want garish superball glitter sneakers and would pay $200 to get those shoes. Or riot when they can't be bilked of their money (your tax dollars) to acquire such junk.

Anonymous said...

"Niggers cant work, they live off my fuckin taxes, yet all have top of the line shoes and cell phones."

If by top of the line shoes you mean over priced sneakers marketed to goons, you are right. That is shows that blacks have poor taste in fashion and quality and too many welfare dollars to spend.

As for top of the line phones: When you see a nigger with a fancy smart phone, just know that somewhere there is a white woman who was recently robbed of hers.

"Sell ’em online. An online or in-store lottery for popular new shoes could eliminate the problem, says Horan"

Yeah. Sell the shoes online. Great.

That would spark riots at the library when the blacks gather en masse to use the free computers there in hopes to buy some shoes. Nike.com takes Visa, MasterCard, AMEX... Shit! No LINK! EBT discrimination is rampant! Can a nigger get some hood PayPal? NO! Nigger please!

Another outcome would be a rash of increased violence at the Boost Mobile shops. All the kaffers would try to hop on that ghetto wireless network and wild up crashing it. Panic and anger would ensue afterward and retribution would be had.

"“As with the launch of all Nike products, consumer safety and security is of paramount importance,” Nike spokesman KeJuan Wilkins said in a statement."

Then stop seeking the demographic of urban blacks as the launch audience for your new junk shoes!
A simple credit check before each pair of shoes being sold would deter the blacks. Deny those with bad credit a shot at owning these over priced made in China hunks of rubber and plastic.

Word of mouth gets out that the products are only for those women and men who work to earn their money being allowed to buy $220 a pair shoes would spread all throughout the hood faster then an 11 year old can alert '5-0! Five-Oh! Run nigger! Five O!'. Issue resolved.

Anonymous said...

March 3, 2012 6:33 PM

Well when they gear a product towards these tree dwelling shit skinned fucktards, yes it is their fucking fault. Project polo should be outlawed in the US, it is nothing but a breeding ground for thugs. Look at Derek "I'm a GD" Rose. Great fucking role model. This country is so fucked because we bend over and kiss the ass of every fucking minority out there.

Anonymous said...

Put that shit on my link!